Symbiosis School Of Media & Communication Bengaluru (SSMC) Bengaluru

College Description

About Institute

Symbiosis School Of Media & Communication Bengaluru

The Symbiosis School of Media & Communication, Bengaluru, (SSMC-B) founded in 2009 has recorded a niche in the field of Media Education and Communication with its 2 year full-time MBA program in Communication Management, with a modern industry-focused curriculum . IMC and Media Analytics.

Our research-oriented unit equips our media professionals with media communication tools and techniques, including digital strategies for competing as professionals in today's evolving media world. The program is designed to keep students at the forefront of modern media and management processes through new pedagogy that combines theoretical knowledge with practical application. With knowledgeable experience of practical workshops, real challenges, and real-time industry projects that work with industry professionals as mentors, our students develop skills that are ready to succeed in this competitive field, making them highly employable.

The education program includes, presented with a pedagogy that includes group discussions, case studies, learning experiences, seminars, workshops, industry projects and internships that promote industry-education communication, community engagement projects that raise future communications professionals on social issues and needs. . Equal emphasis is placed on curriculum-related activities organized by specialized learning clubs. Modern infrastructure meets student needs and flexibility, inviting SSMC-B with all the facilities of a state-of-the-art facility. SSMC-B aims to serve the diverse needs of the media and communications industry in particular, and the general public, through education, training and research. It seeks to train students to become competent, responsible and innovative professionals in the media industry, through a framework that provides students with academic resilience combined with industry ideas.

The SSMC-B's MBA (CM) program has a good reputation as it is designed to elevate the level of learning, incorporating the best practices and styles in the field, enabling students to build on their existing knowledge in the spirit of questioning, ingenuity and innovation. The program is divided into two semesters.

First semester: In the first semester students are introduced to general media and management courses and presentations in specialized areas such as marketing, PR-compliant PR and basic courses in Media Analytics.

Semester II: In the second semester students are introduced to key modules that explore the important aspects of business management and learn in-depth media stories. Various modules such as Digital Media Management, Branding and Media courses offered explore the most recent developments in this dynamic field, followed by in-depth training to work in fields that apply theoretical knowledge learned in the past semester.

Semester III: The third semester allows students to choose from one of the two IMC and Media Analytics experts. Through a strong academic and integrated teaching-learning process, students gain knowledge and skills and are equipped to plan, design, evaluate and produce marketing communication projects integrated with new media technologies.

Semester IV: The fourth semester incorporates advanced courses in two areas of expertise such as advanced strategic management, data analysis, models and accounting processes and ethics and law, to better understand society, culture and law. ethics as a holistic professional entering the media and communications industry.

Student guidance

The educational session begins with guidance as students are exposed to a series of lectures by professionals that give them an overview of the media industry, with the exception of interactive team-building games and exercises. The education program is highly integrated with interactive teaching that includes group discussions, event courses, seminars, workshops, guest talks, industry projects and internships that promote industry-academia communication, community engagement projects that raise future communications professionals in social issues and needs. Ongoing assessment of teaching and learning is done with assignments that help students to develop themselves to a higher level and at the same time be updated with the latest in the field of media. Included is an ongoing evaluation process for compulsory internships in the industry that trains our media professionals for final placement. Equal emphasis is placed on curriculum-based activities organized by specialized learning clubs that enable them to become competent professionals with the right attitude and work ethic.

Course Design :


MBA (2 Years Full Time Course, Approved by AICTE, Ministry of HRD, Govt.of India).

Professionalism: Dual craftsmanship in

⦁    Integrated Marketing Communication

⦁    Media Analytic

Media Analytic

Media Analytics as a specialization focuses on equipping students on optimizing various mass communication channels and technologies, marketing strategies, media economic understanding, and the knowledge of different software tools utilized in media productions and Analytics. The specialization focuses on wide arena of subjects like different types of media, communication and competitive strategies, marketing models, corporate responsibility, programmatic media management, digital marketing and Social Media Analytics. Students get to learn industry relevant software like BARC, IRS to name a few. We aim to broaden horizons of our students with proper blend of conceptual knowledge and practical insights from industry speakers. During two years of MBA program students are exposed to live projects and industry internships to give them a platform of applying theoretical concepts in practical scenarios and equipped with experiential learning.

Highlights of the course:

⦁    Media Planning
⦁    Media Strategy
⦁    Branding
⦁    Advertising
⦁    Marketing models.
⦁    Integrated Marketing communication

The need of the hour is to integrate advertising and other promotional tools to facilitate understanding of an effective marketing campaign based on clear objectives market segmentation and target marketing within established time and cost parameters. This specialization helps the student to understand overall marketing process, communication theory and nuances, Marketing communication tools and consumer behavior. As a specialization, it focuses on a varied arena of subjects such as Retail Communication, Campaign Planning, Digital Communication Solutions, Communication Design and Social Media Analytics. All these subjects bring about a collective perspective, in the students, about the field and its future prospects. We believe that with the right theory and practical base, students can achieve all their targets. The approach of the institution is a proper amalgamation of practical learning and theoretical knowledge. Theory, when combined with the practical aspect, brings about the 360 degree learning that we aim for.

Fees Structure

Course highlights:

⦁    Client service
⦁    Account Setup
⦁    Editing the Media
⦁    Creating - Copy and Visual
⦁    Trend Management
⦁    Making Ads

The four program objectives (POS) are highlighted below:

1) Scholarship: research, research and lifelong learning - Developing future thinkers who can engage more deeply with field processes in the field of communication studies, especially in the sub-domain of advertising, public relations, and media management, contributes to existing knowledge. at the center by addressing complex communication problems through research and investigation and setting the standards for lifelong learning.

2) Global citizenship: Integrity, social and professionalism - To nurture students as responsible citizens while raising awareness of the diverse social and cultural contexts of the community by incorporating ethical and sensitive values ​​into curriculum and co-curricular practices, in order to build integrity. professional attitudes that are in line with the various working conditions of the world.

3) Eco-literate: Sensitivity to a Sustainable Environment - Promoting an educational environment that reduces, conserves, and utilizes the use of natural resources while also encouraging students to commit themselves to ecosystem-related efforts and ownership of eco-friendly practices within and outside the campus. 

4) Employment: Equipped with the skills, qualities, leadership and business qualities that the community needs; self-sufficiency - Providing effective communications leadership in various fields of the telecommunications industry, especially in the field of advertising, public relations, and media management equipped with the skills and details of responsible citizenship and good engagement. in relation to their field of expertise.

Admission Process

Step 1

Exercise Group Examination, Personal Interaction and Writing Skills Test will be conducted on shortlisted candidates by SSMC-B.

⦁    The Group Exercise will include activities for those who want to enter areas such as Innovation and Creativity, Team Work, Time Management etc.

⦁    Literacy Assessment will include writing skills test questions.

⦁    The Personal Conversation Round will be to assess the parameters that want to benefit such as interpersonal skills, Communication Skills, Educational Skills etc.

Step 2

⦁    Only those people who have registered and paid for ‘SNAP 2019’ will be eligible to apply for the MBA (CM) program.

⦁    Complete the SSMC-B MBA (CM) Online Application Form and pay the registration fee of Rs.1000 / -

Step 3

Exercise Group Examination, Personal Interaction and Writing Skills Test will be conducted on shortlisted candidates by SSMC-B.

⦁    The Group Exercise will include activities for those who want to enter areas such as Innovation and Creativity, Team Work, Time Management etc.

⦁    Literacy Assessment will include writing skills test questions.

⦁    The Personal Conversation Round will be to assess the parameters that want to benefit such as interpersonal skills, Communication Skills, Educational Skills etc.



⦁    University or National Valuation Center with 50% marks or equal distance (45% marks or equivalent rank for Organized Casts / Organized Nations).

⦁    Students who enroll in final year examinations may also apply, but admission will depend on obtaining a 50% mark or equal grade (45% marks or equivalent grade for Planned Casts / Organized Nations). Note: The acceptance of that candidate will be temporary and will be canceled in the event that the above conditions are not met.

⦁    Programs that require specific discipline / subject expertise need to be assessed for suitability as provided by the appropriate Institution.

⦁    A candidate who has completed a relevant degree at any Foreign University must obtain a certificate of equality from the Association of Indian Universities (AIU). All foreign degrees / qualifications require certification from the AIU by a candidate before seeking admission to any SIU program.

⦁    The bottom line: It is the baptismal candidate 's responsibility to determine if he or she has the necessary qualifications. Temporary admission does not mean accepting eligibility. Final eligibility for admission will be determined by Symbiosis International (Deemed University).


The following will be the booking policy for admission to any SIU Institutional program (with the exception of Symbiosis Institutes of Management Studies, with different policy #)


Planned Characters (SC): 15%
Organized Nations (ST): 7.5%
Different Skills *: 3%


Kashmiri Immigrants: 2 seats per program
International selection: 15%
Person applying under any reserved category (Organized races / Organized Nations / Separate abled / Kashmiri immigrants are requested to submit the relevant documents issued by the competent authority. Any participation in any stage of that person's admission process is temporary as well always title verification and confirmation of that important document.

In the event that a candidate falls under more than one of the above categories (e.g., Scheduled and For Differently Able or any other combination), you will need to select any single Category (i.e. or Default Caste OR Differently aled in the case of the above example) during the completion of the SNAP Test registration form. The category selected by the candidate at the time of completing the registration form will be who is considered as part of the whole process of adoption and his benefits and rights will be according to such a designated category. They will not be able to claim interest under any of the other categories any stage of admission to any account.

Please also note that if any information provided by a candidate about his or her category is found to be correct wrong, the University will have the right to cancel the election of that student at any stage


There has been a good combination of this year’s inclusion companies for class 17-19-Ad, PR, Media & IMC.

We have had many integrated profiles this year with potential opportunities - Event Management, Media Communication, Digital and Research. There were a few companies that opened the second round of interviews as they found students promising and wanting to hire more at SSMC B.

We have well-known companies that employ students from all disciplines such as: Public is, IPG Media Group, Essence-Group M, Madison Media, MSL Group, Ad factors PR, Genesis BCW, IPSOS Research, Social Panga, Text 100, Wings, Keystone IMS, Treason, Fountainhead, & VMware Software.

Students break profiles in Career, Analyst and IT career profiles and excel in genres.

Every effort was made to facilitate the recruitment and delivery of job profiles from our Industry fit.

Our Recruiters:

Name of Organization    
Ogilvy UTV Zee Esselgroup
Pepsico India Percept Pictures Viacom 18
DDB Mudra Hero Honda Hindustan Unilever
ITC Revlon Tata Motors
Bosch Ltd Wizcraft Idea Spice
Edelman PR Reliance Broadcast L&T Reliance Retail Brand Comm
Deloitte Mobikon Technologies Aditya Birla Minacs
The Practice Titan Future Group
Encompass Mobilox Group M
LoG 5 Communications Bajaj Hit 95 FM
Hotfut Sports Capillary Impact Communications
Madison PR Weber Shandwick BIG Synergy
DraftFCB ULKA Coral Research AMC Creative
Infinity Research Windchimes Brigade Group
R-Square Consulting Timken GroupOn India
At my door steps Red Bull Zomato
Archies HT Media Mindshare
Indigo Career Launcher Crosspollen
Amagi India Infoline
Broadvision Maxus Mccann World
Leo Burnett JWT Geek
Taj Hotels Crayons Cheil Communications
Deutsche Bank Dainik Jagran Perfect Relations
Taproot Beehive Communications Go Zoop,Mumbai
Honeycomb Earth4all Wat MEDIA
VenChars Media Communications Beep Latitude 12
Blue Grass Studios Vision PRO Urban TREE
ALTIMETRIK Verbinden Fish Eye Creative
Red Baron Dv8 Take Solutions
Guava Xebec T.I.C
Hansa Research Value 360 Metro Monkey
Sumeru Fahrenheit Zivame
Time Inc Canopus Consultancies IVISTA Digital Solutions
Get Ahead Education I Pay Tech Pvt Ltd. Mothers Recipe
Xebec Communications Pvt Ltd. Milaap Social Ventures Madura Garments(Aditya Birla Group)
INFOSYS Ltd (March 2015) ABB India OLA Cabs
Tata Communications, Mumbai Cheetah Mobile Kestone IMS Pvt Ltd
The Hindu Print Your
Group M Motivator Grofers India UB Group
Inkoniq Ecocentric Showbiz,Mumbai
Blubirch Happay Bottomline Media
Pinnacle Works Astra Zeneca Pvt Ltd Wings Group
ICARUS Work Advantage CGI
Oath: A Verizon Company Bosch Adfactors PR
Byjus Mindshare WatMedia
Network 18


5 Ratings
5% Complete (success)
8% Complete (success)
6% Complete (success)
5% Complete (success)
5% Complete (success)

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